Get first time customers to buy again and again

Calm By Numbers* wasn’t sure if email marketing was worth it, but they were pivoting to focus on a specific product--DIY Painting Kits--and wanted to see how we could help them. Since we started working together, email has grown to 37% of their monthly revenue, and we've dramatically increased their repeat customers. Here's how we did it:

*Not the actual company name or logo. They requested to stay anonymous.




Email Revenue

Returning Customers

Emails Sent

Focus on People, Not Product:

A lot of Calm By Number's copy was focused on the kits and how great they were. We changed that, instead, focusing almost entirely on how a customer would feel after the purchase (what a relaxing activity it was, they could get in touch with their inner creativity/child, etc) which had a significant effect on the number of purchases per email.

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