Email copywriters beware. We’ve audited 59 prospective client accounts in the last year, and we just keep seeing the same mistakes. Like, over and over again. Maybe you’ve made some of these mistakes yourself. You’ve almost definitely seen them in…
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Mary, Mary, quite contrary, how does your garden marketing calendar grow? One of my favourite fantasies is living on a little farm, where I can devote all of my days to planting my little seeds and growing my little vegetables. …
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There’s no denying that SMS is hot right now. Take a look at yourself for example. There’s a 90% chance you’re reading this on your phone, and if you’re not there’s still a 90% chance you can see your phone…
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Is it time for you to perform a competitor analysis? Competition — we’ve all got a lot of it. [via Giphy] Most of the time, we look at our rivals with the ultimate disdain and try to keep them off…
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Need Some Q1 Marketing Calendar Inspiration? Put yourself in your customers’ shoes. It’s cold, you’re hibernating, and probably broke from a little too much holiday cheer. You spent your Christmas money in the sales, and now you’re hunkering down to…
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Your strong brand doesn’t need to suffer because of COVID-19. Yes, shipping delays, stock shortages, and more are impacting you. But customer and spending patterns tell you how they feel and how you can address them. According to research by…
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Once you realize that you should send more email, the next question is “what do I send”? In our experience, the best email marketing campaign ideas come from the customers and the company. We don’t have to re-invent the wheel…
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If you’re reading this, you fall into a group of everyone who has ever sent a marketing email. The number 1 question we get on a weekly basis is…should my emails be HTML or Plain Text? We spent a week…
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There’s no question about it, it’s the biggest sale of the year. Your business could struggle for the upcoming fiscal year by failing to prepare for it. Making sure your Black Friday email marketing strategy is airtight should be at…
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One of our clients sells novelty hobby items that help people relax. They signed on with us early in 2019 with 0 email revenue. By June, our campaigns and flows were doing 40% of their total revenue. At that point,…
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You’ve set up the perfect lead generation funnel. You’ve got your advertisements, your landing page, and a killer incentive to get new subscribers. They join your email list. Everything is looking up. You start sending out promotions and offers. And…
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Content assets are critical in today’s ecommerce landscape. You need to know what’s making your business successful–or holding it back. You also need to have assets you can use in your email automations and campaigns that can help you build…
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At a recent mastermind, Ezra Firestone mentioned that the best way to increase your revenue is by adding new product lines. Launching a new product is exciting, but it’s important to stay focused and keep your eye on the prize.
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The free + shipping campaign is dead. At least, that’s what people keep telling me. Apparently, the rise of Facebook ads have destroyed the utility of free + shipping campaigns.
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Giveaways are a great thing to have in your email marketing toolbox. Email marketers use them to get people excited and interested in a product. We like to use our giveaways as a way of generating sales.
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