Need Some Q1 Marketing Calendar Inspiration?
Put yourself in your customers’ shoes. It’s cold, you’re hibernating, and probably broke from a little too much holiday cheer. You spent your Christmas money in the sales, and now you’re hunkering down to survive the rest of the winter.
(Disclaimer: We’re Canadian so your level of hibernation may vary.)
With all that in mind…do we really want to send out more promotions?
Well, yes and no.
It’s a great time to remind customers why they fell in love with your brand in the first place. Take some extra time to nurture your customers. Make them feel warm and fuzzy.
If they bought during Q4, touch base to make sure that they used and enjoyed their widget.
Naturally, if they liked it, encourage them to buy a new one.
In any case, Q1 is the time to nurture our cold, hibernating customers, into loyal, loving, warm-fuzzy buyers.
Believe it or not, there are some holidays worth celebrating during the long icy stretch.
Use this list of holidays to build out your Q1 marketing calendar:
January 1: New Year’s Day
January 8: Winter Sales (European countries)
January 18: Blue Monday
January 28: Data Protection Day
February 1: LGBT History Month
February 1: Black History Month (US)
February 7: Super Bowl
February 2: Groundhog Day
February 12: Chinese New Year
February 14: Valentine’s Day
February 16: Mardi Gras
March 3: World Wildlife Day
March 8: International Women’s Day
March 14: National Pi Day
March 14: Mother’s Day (UK)
March 17: St. Patrick’s Day
Keep these guidelines in mind:
- Send 1 big sale every 4-6 weeks
- Promote larger ticket items at the beginning of the month, lower ticket doorbusters at the end
- Launch a new widget or new widget style every 4-6 weeks
- Send engaging valuable content at least once per week
Btw, you don’t have to run a sale for every holiday…in fact, you shouldn’t.
But if there’s a holiday that resonates with your audience (Pi Day, anyone?!) then you should at least use it as an excuse to send some engaging content that makes your customers smile.
The &BAM team
PS Wish someone would just take care of this for you? We have a team for that! Book a call to see if we’re a good fit to work together.